FOR YOUR KIDS... AND YOUR INNER KID
I love to bring people on rides. Exciting, emotional, escapist rides.
My decade-long tenure at Nickelodeon focused on one simple goal: to extend the sense of wonder in children for as long as possible. Touch devices, augmented and virtual reality, and interactive storytelling allowed us to create pure magic for kids. They could watch, control and become their favorite characters. We simultaneously taught them about their world and extended their belief that anything was possible in it.
My work in action and science-fiction films is cut from the same cloth but for a grown up audience. Imagining new worlds, creating characters and stories in which they must fight to become the best versions of themselves are all curiosities that drive me to make films. At the center of my action films is always a hero trying keep himself whole in a violently unhinged world. At the core of my science fiction films are questions society needs to answer about itself.
Lastly, to me, the creative process is as much a fantastic journey as it is a destination and means to an end. The mediums I work within require teams of specialists, artists, and craftsmen. Success is always a function of how well collaboration happens. All the best cases end with a final product worth experiencing and a creative process that also created memories and dear friends.
I lead with my enthusiasm and create with heart.
Mark Cheng is a film director and technologist. In his 20+ year career he has developed skills that include engineering, business development, the art of motion graphics, and motion picture directing.
Cheng is currently the Creative Director and Head of Original Content for The Specialists LTD, a special effects and fabrication company that services television and motion picture productions all over the world. Cheng develops and produces narrative content under a joint venture.
Cheng worked for Nickelodeon for over 12 years, leaving his post in 2017 as a Vice President and General Manager of NOGGIN, the company's direct-to-consumer subscription (SVOD) service. Cheng lead a multidisciplinary team of artists, technicians and strategists. During his tenure there, he built websites, created video games, and invested in new media technology. Cheng’s contribution to games helped the department win an Emmy for Outstanding Creative Achievement In Interactive Media. Cheng also served as a creative consultant for Viacom NEXT’s annual Virtual Reality Fellowship Program.
Prior to joining Nickelodeon, Cheng had a successful career in the financial technology sector as an engineer and interface designer building next generation trading applications.
Cheng has always been a storyteller and content creator. In 1999, he won his first film competition. In 2007, Cheng directed, “Deployment Strategy” which won several film festival awards including, “Best Science Fiction short” and was ultimately acquired by IndiePix Distribution. In 2014, “Protocol Deviation” premiered on Warner Bros’ Machinima network. The following year, Cheng's feature film debut “Ghost Source Zero” signed with Archstone Distribution in the U.S. and Broadmedia Studios in Japan. In 2018, Sony Pictures Home Enternment acquired Ghost Source Zero via Archstone. Cheng has also created content for Nickelodeon Digital promotions.
Cheng is graduate of NAMIC Executive Leadership Development Program (ELDP) Class of XIV from the University of Virginia Darden School of Business. In 2005, Cheng received his MBA from Rutgers University where High Tech Growth was his area of focus. In 1997, Cheng graduated from Cornell University with a degree in Cinema.
Cheng is married to Dr. Jennifer Tang and resides in Princeton, New Jersey with their three sons.